Social Media Statistics

Facebook

  • 72% of adult internet users use Facebook. (Pew Research Center, 2015)
  • Only 45% of marketers think that their Facebook efforts are effective. (Social Media Examiner, 2015)
  • Facebook posts with images see 2.3X more engagement than those without images. (Buzzsumo, 2015)
  • Facebook continues to have the most engaged users -- 70% log on daily, including 43% who do so several times a day. (Pew Research Center, 2015)
  • Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center, 2016)
  • 63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. (Pew Research Center, 2015)
  • 73% of people say they use Facebook for professional purposes. (HubSpot, 2016)
  • In the past two years, content consumption on Facebook has increased 57%. (HubSpot, 2016)
  • 76% of people use their Facebook feed to find interesting content. (HubSpot, 2016)
  • Facebook has 1.13 billion daily active users. (Statista, 2016)

Instagram

  • On Instagram, photos showing faces get 38% more Likes than photos not showing faces. (Georgia Institute of Technology, 2014)
  • 28% of adult internet users use Instagram. (Pew Research Center, 2015)
  • 59% of Instagram users are on the platform daily, including 35% who visit several times a day. (Pew Research Center, 2015)
  • Instagram has 500 million monthly active users. (Statista, 2016)
  • Over 95 million photos and videos are shared on Instagram every day. (Instagram, 2016) 

Twitter

  • 23% of adult internet users use Twitter. (Pew Research Center, 2015)
  • 3 in 10 online urban residents use Twitter, compared with 21% of suburbanites and 15% of those living in rural areas. (Pew Research Center, 2015)
  • 30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older. (Pew Research Center, 2015)
  • Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles. (Pew Research Center, 2016)
  • Twitter has nearly 4X as many users internationally as in the U.S. (Pew Research Center, 2016)
  • In the past two years, content consumption on Twitter has increased 25%. Twitter has 313 million monthly active users. (HubSpot, 2016) 

Snapchat

  • Snapchat has 150 million daily active users. (Statista, 2016)
  • Every second, 8,796 photos are shared on Snapchat. (CEWE Photoworld, 2016)
  • 52% of Snapchat users are under the age of 25. (Statista, 2016)
  • 30% of U.S. millennial internet users use Snapchat regularly. (eMarketer, 2015)

YouTube

  • 48% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot, 2016)
  • On mobile alone in an average week, YouTube reaches more 18+ year-olds during prime time TV hours than any cable TV network. (Google, 2016)
  • Two-thirds of YouTube users watch YouTube on a second screen while watching TV at home. (Google, 2016)
  • YouTube is more commonly used by larger businesses. For example, 71% of businesses with 100+ employees use YouTube, compared to 38% of the self-employed. (Social Media Examiner, 2015)
  • YouTube has over a billion users, almost one-third of all people on the Internet. (YouTube, 2016)
  • In an average month, 8 out of 10 18- to 49-year-olds watch YouTube. (Google, 2016)
  • Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices. (Google, 2016)
  • The time people spend watching YouTube on their TV has more than doubled year over year. (Google, 2016)

Social Media Management and User Statistics

Social Media Marketing

  • 88% of marketers want to know how to measure their return on investment for social media activities. (Social Media Examiner, 2015)
  • Only 42% of marketers say they are able to measure their social activities. (Social Media Examiner, 2015)
  • 92% of marketers say that social media is important to their business. (Social Media Examiner, 2015)
  • More than half of marketers who've been using social media for at least two years report it helped them improve sales. (Social Media Examiner, 2015)
  • 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (Social Media Examiner, 2015)
  • By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media. (Social Media Examiner, 2015)
  • At least 61% of those investing a minimum of six hours per week in social media marketing saw improvements in search engine rankings. (Social Media Examiner, 2015)
  • 6 in 10 small business owners are not able to track ROI from their social media activities. (eMarketer, 2015)
  • 64% of marketers are using social media for six hours or more and 41% for 11 or more hours weekly. (Social Media Examiner, 2015)
  • Nearly 19% of marketers spend more than 20 hours each week on social media. (Social Media Examiner, 2015)
  • 83% of all marketers actively pursue social media marketing initiatives. (Aberdeen, 2016)
  • As of 2015, 35% of all those 65 and older report using social media, compared with just 2% in 2005. (Pew Research Center, 2015)
  • As of 2015, 90% of young adults use social media, compared with 12% in 2005. (Pew Research Center, 2015)
  • Nearly one-third of the world uses social networks regularly. (eMarketer, 2016)

Social Media Video

  • 39% of marketers plan to add Facebook video to their content strategy in the next year. (Adobe, 2015)
  • 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016)
  • 100 million hours of video are watched every day on Facebook. (TechCrunch, 2016)
  • 82% of Twitter users watch video content on Twitter. (Twitter, 2015)
  • 90% of Twitter video views are on mobile. (Twitter, 2015)

Visual Content

  • Visual content is 40X more likely to get shared on social media than other types of content. (Buffer, 2014)
  • Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. (Buzzsumo, 2015)
  • 71% of online marketers use visual assets in their social media marketing. (Social Media Examiner, 2015)
  • Researchers found that colored visuals increase people's willingness to read a piece of content by 80%. (Xerox, 2014)
  • Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (LifeLearn, 2015)
  • Infographics are liked and shared on social media 3X more than any other type of content. (Mass Planner, 2015)

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